1. Definitions and Interpretation
“Cookie” means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;
“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 [and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”)];
“personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by [the Data Protection Act 1998] OR [EU Regulation 2016/679 General Data Protection Regulation (“GDPR”)]; and
“We/Us/Our” means 426 West, a company whose registered office is at 32 Pigeon Lane, Fornham All Saints, Bury St Edmunds, Suffolk, IP28 6JP
2. Information About Us
2.1 Our Site is owned and operated by 426 West, 32 Pigeon Lane, Fornham All Saints, Bury St Edmunds, Suffolk, IP28 6JP
2.2 Our Data Protection Officer is Amelia Benion, and can be contacted by email at amelia@426West.com, or by post at 426 West, 32 Pigeon Lane, Fornham All Saints, Bury St Edmunds, Suffolk, IP28 6JP
3.2 By using Our Site, you may also receive certain third party cookies on your computer or device. Third party cookies are those placed by websites, services, and/or parties other than Us. Third party cookies are used on Our Site. For more details, please refer to section 4 below.
3.3 All cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of cookie:
3.3.1 Strictly Necessary Cookies
A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.
3.3.2 Analytics Cookies
It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.
3.3.3 Functionality Cookies
Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some Functionality Cookies may also be Strictly Necessary Cookies, but not all necessarily fall into that category.
3.3.4 Targeting Cookies
It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with Analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests.
3.3.5 Persistent Cookies
Any of the above types of cookie may be a Persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.
3.3.6 Session Cookies
Any of the above types of cookie may be a Session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.
3.3.7 The length of time that a Cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” Cookie. Session Cookies last until you stop browsing and persistent Cookies last until they expire or are deleted. Most of the Cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.
3.3.9 For more specific details of the cookies that We use, please refer to the table below.
4. What Cookies Does Our Site Use?
4.1 The following Cookies may be placed on your computer or device:
|_ab||Used in connection with access to admin.|
|_orig_referrer||Used in connection with shopping cart.|
|_secure_session_id||Used in connection with navigation through a storefront.|
|Cart||Used in connection with shopping cart.|
|cart_sig||Used in connection with checkout.|
|cart_ts||Used in connection with checkout.|
|checkout_token||Used in connection with checkout.|
|Secret||Used in connection with checkout.|
|Secure_customer_sig||Used in connection with customer login.|
|storefront_digest||Used in connection with customer login.|
Reporting and Analytics
|_landing_page||Track landing pages.|
|_orig_referrer||Track landing pages.|
|_shopify_sa_p||Shopify analytics relating to marketing & referrals.|
|_shopify_sa_t||Shopify analytics relating to marketing & referrals.|
|tracked_start_checkout||Shopify analytics relating to checkout.|
Our website is built on the Shopify platform. When visitors load Shopify’s websites, they generally place the following Shopify cookies:
Cookies Necessary for the Functioning of the Sites
|_Brochure_session||Used in connection with browsing through site.|
Reporting and Analytics
|_landing_page||Tracks landing pages.|
|_orig_referrer||Tracks landing pages.|
|_shopify_sa_t||Shopify analytics relating to marketing & referrals.|
Additionally, they use pixels and tags from the following third parties, which may in turn place cookies:
Reporting & Analytics:
|Alexa Metrics||We use Alexa Metrics to help measure how users interact with our websites.||https://www.alexa.com/help/privacy|
|Bugsnag||We use Bugsnag to help us troubleshoot and fix issues with our websites.||https://docs.bugsnag.com/legal/privacy-policy/|
|Chartbeat||We use Chartbeat to help measure how users interact with our websites.||https://chartbeat.com/privacy/|
|Crazy Egg||We use Crazy Egg to help measure how users interact with our websites.||https://www.crazyegg.com/privacy|
|Fullstory||We use Fullstory to help measure how users interact with our websites.||https://www.fullstory.com/legal/privacy/|
|Google Analytics||We use Google Analytics to help measure how users interact with our websites.||https://policies.google.com/privacy|
|Hotjar||We use Hotjar to help measure how users interact with our websites.||https://www.hotjar.com/legal/policies/privacy|
|KissInsights||We use KissInsights to help measure how users interact with our websites.||https://signin.kissmetrics.com/privacy/|
|LinkedIn Analytics||We use LinkedIn Analytics to help measure how users interact with our websites.||https://www.linkedin.com/legal/privacy-policy|
|New Relic||We use New Relic to help measure how users interact with our websites.||https://newrelic.com/termsandconditions/privacy|
|Optimizely||We use Optimizely to help us test improvements or changes to our websites.||https://www.optimizely.com/privacy/|
|Bing Ads||We use Bing Ads to deliver targeted advertisements to individuals who visit our websites.||https://privacy.microsoft.com/en-ca/privacystatement|
|Drift||We use Drift to help us with conversational marketing to customers while they visit our websites.||https://www.drift.com/privacy-policy/|
|Facebook Custom Audiences||We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites.||https://www.facebook.com/policy.php|
|Google Doubleclick||We use Bing Ads to deliver targeted advertisements to individuals who visit our websites.||https://policies.google.com/privacy|
|Intercom||We use Intercom to manage our relationships with our customers.||https://www.intercom.com/terms-and-policies#privacy|
|Marketo||We use Marketo to manage our relationships with our customers.||https://documents.marketo.com/legal/privacy/|
|SourceKnowledge||We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites.||http://www.sourceknowledge.com/privacy|
|Quora||We use Quora to deliver targeted advertisements to individuals who visit our websites.||https://www.quora.com/about/privacy|
Social Media & Content:
|Disqus||We use Disqus to provide commenting capabilities on posts on our websites.||https://help.disqus.com/terms-and-policies/disqus-privacy-policy|
|Facebook Connect||We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform.||https://www.facebook.com/policy.php|
|Gravatar||We use Gravatar to allow visitors to our websites to create avatars.||https://en.gravatar.com/site/privacy|
|We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform.||https://twitter.com/en/privacy|
|Wistia||We use Wistia to display video content.||https://wistia.com/privacy|
4.2 The following third party Cookies may be placed on your computer or device:
4.3 Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
4.4 The analytics service(s) used by Our Site use(s) Analytics Cookies to gather the required information.
5. Consent and Control
5.1 Before Cookies are placed on your computer or device, you will be shown a Cookie Bar requesting your consent to set those Cookies. By giving your consent to the placing of cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.
5.2 In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
5.3 The links below provide instructions on how to control Cookies in all mainstream browsers:
5.3.1 Google Chrome
5.3.2 Microsoft Internet Explorer
5.3.3 Microsoft Edge (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist)
5.3.5 Safari (iOS)
5.3.6 Mozilla Firefox
5.3.7 Android (Please refer to your device’s documentation for manufacturers’ own browsers)
7. Further Information
7.2 For more information about privacy, data protection and our terms and conditions, please visit the following:
7.2.2 Please refer to our Terms and Conditions