BACKGROUND

This website www.426west.com (“Our Site”) uses cookies and similar technologies in order to distinguish you from other users. By using cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of our Cookie Policy is deemed to occur if you continue using Our Site. If you do not agree to our Cookie Policy, please stop using Our Site immediately.



1. Definitions and Interpretation
1.1 In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

“Cookie” means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;
“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 [and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”)];
“personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by [the Data Protection Act 1998] OR [EU Regulation 2016/679 General Data Protection Regulation (“GDPR”)]; and
“We/Us/Our” means 426 West, a company whose registered office is at 32 Pigeon Lane, Fornham All Saints, Bury St Edmunds, Suffolk, IP28 6JP



2. Information About Us
2.1 Our Site is owned and operated by 426 West, 32 Pigeon Lane, Fornham All Saints, Bury St Edmunds, Suffolk, IP28 6JP
2.2 Our Data Protection Officer is Amelia Benion, and can be contacted by email at amelia@426West.com, or by post at 426 West, 32 Pigeon Lane, Fornham All Saints, Bury St Edmunds, Suffolk, IP28 6JP



3. How Does Our Site Use Cookies?
3.1 Our site may place and access certain first party cookies on your computer or device. First party cookies are those placed directly by Us and are used only by Us. We use cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. We have carefully chosen these cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
3.2 By using Our Site, you may also receive certain third party cookies on your computer or device. Third party cookies are those placed by websites, services, and/or parties other than Us. Third party cookies are used on Our Site. For more details, please refer to section 4 below.
3.3 All cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of cookie:
3.3.1 Strictly Necessary Cookies
A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.
3.3.2 Analytics Cookies
It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.
3.3.3 Functionality Cookies
Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some Functionality Cookies may also be Strictly Necessary Cookies, but not all necessarily fall into that category.
3.3.4 Targeting Cookies
It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with Analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests.
3.3.5 Persistent Cookies
Any of the above types of cookie may be a Persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.
3.3.6 Session Cookies
Any of the above types of cookie may be a Session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.
3.3.7 The length of time that a Cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” Cookie. Session Cookies last until you stop browsing and persistent Cookies last until they expire or are deleted. Most of the Cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.
3.3.8 For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy.
3.3.9 For more specific details of the cookies that We use, please refer to the table below.



4. What Cookies Does Our Site Use?
4.1 The following Cookies may be placed on your computer or device:

Name Function
_ab Used in connection with access to admin.
_orig_referrer Used in connection with shopping cart.
_secure_session_id Used in connection with navigation through a storefront.
Cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
Secret Used in connection with checkout.
Secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.

 

Reporting and Analytics

Name Function
_landing_page Track landing pages.
_orig_referrer Track landing pages.
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_uniq Shopify analytics.
_shopify_visit Shopify analytics.
_shopify_y Shopify analytics.
_y Shopify analytics.
tracked_start_checkout Shopify analytics relating to checkout.

 


  

Our Platform

Our website is built on the Shopify platform. When visitors load Shopify’s websites, they generally place the following Shopify cookies:

 

Cookies Necessary for the Functioning of the Sites

Name Function
_Brochure_session Used in connection with browsing through site.

 

Reporting and Analytics

Name Function
_landing_page Tracks landing pages.
_orig_referrer Tracks landing pages.
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_uniq Shopify analytics.
_shopify_y Shopify analytics.
_y Shopify analytics.
ab_test_3190590030 Shopify analytics.
cart_sig Shopify analytics.
ki_r Shopify analytics.
ki_r Shopify analytics.
ki_t Shopify analytics.
ki_t Shopify analytics.

 

Additionally, they use pixels and tags from the following third parties, which may in turn place cookies:

Reporting & Analytics:

Third Party Description Privacy Policy
Alexa Metrics We use Alexa Metrics to help measure how users interact with our websites. https://www.alexa.com/help/privacy
Bugsnag We use Bugsnag to help us troubleshoot and fix issues with our websites. https://docs.bugsnag.com/legal/privacy-policy/
Chartbeat We use Chartbeat to help measure how users interact with our websites. https://chartbeat.com/privacy/
Crazy Egg We use Crazy Egg to help measure how users interact with our websites. https://www.crazyegg.com/privacy
Fullstory We use Fullstory to help measure how users interact with our websites. https://www.fullstory.com/legal/privacy/
Google Analytics We use Google Analytics to help measure how users interact with our websites. https://policies.google.com/privacy
Hotjar We use Hotjar to help measure how users interact with our websites. https://www.hotjar.com/legal/policies/privacy
KissInsights We use KissInsights to help measure how users interact with our websites. https://signin.kissmetrics.com/privacy/
LinkedIn Analytics We use LinkedIn Analytics to help measure how users interact with our websites. https://www.linkedin.com/legal/privacy-policy
New Relic We use New Relic to help measure how users interact with our websites. https://newrelic.com/termsandconditions/privacy
Optimizely We use Optimizely to help us test improvements or changes to our websites. https://www.optimizely.com/privacy/

 

Advertising:

Third Party Description Privacy Policy
Bing Ads We use Bing Ads to deliver targeted advertisements to individuals who visit our websites. https://privacy.microsoft.com/en-ca/privacystatement
Drift We use Drift to help us with conversational marketing to customers while they visit our websites. https://www.drift.com/privacy-policy/
Facebook Custom Audiences We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. https://www.facebook.com/policy.php
Google Doubleclick We use Bing Ads to deliver targeted advertisements to individuals who visit our websites. https://policies.google.com/privacy
Intercom We use Intercom to manage our relationships with our customers. https://www.intercom.com/terms-and-policies#privacy
Marketo We use Marketo to manage our relationships with our customers. https://documents.marketo.com/legal/privacy/
SourceKnowledge We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites. http://www.sourceknowledge.com/privacy
Quora We use Quora to deliver targeted advertisements to individuals who visit our websites. https://www.quora.com/about/privacy

 

Social Media & Content:

Third Party Description Privacy Policy
Disqus We use Disqus to provide commenting capabilities on posts on our websites. https://help.disqus.com/terms-and-policies/disqus-privacy-policy
Facebook Connect We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform. https://www.facebook.com/policy.php
Gravatar We use Gravatar to allow visitors to our websites to create avatars. https://en.gravatar.com/site/privacy
Twitter We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform. https://twitter.com/en/privacy
Wistia We use Wistia to display video content. https://wistia.com/privacy

4.2 The following third party Cookies may be placed on your computer or device:

AddThis
Bing
Bluekai
Double Click
Facebook
Google
Hotjar
Twitter
YouTube

4.3 Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products and services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
4.4 The analytics service(s) used by Our Site use(s) Analytics Cookies to gather the required information.



5. Consent and Control
5.1 Before Cookies are placed on your computer or device, you will be shown a Cookie Bar requesting your consent to set those Cookies. By giving your consent to the placing of cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. 
5.2 In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
5.3 The links below provide instructions on how to control Cookies in all mainstream browsers:
5.3.1 Google Chrome
5.3.2 Microsoft Internet Explorer
5.3.3 Microsoft Edge (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist)
5.3.4 Safari (macOS)
5.3.5 Safari (iOS)
5.3.6 Mozilla Firefox
5.3.7 Android (Please refer to your device’s documentation for manufacturers’ own browsers)



6. Changes to this Cookie Policy
6.1 We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of Our Site after the changes have been made.  You are therefore advised to check this page from time to time.
6.2 In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.



7. Further Information
7.1 If you would like to know more about how We use Cookies, please contact Us at amelia@426west.com
7.2 For more information about privacy, data protection and our terms and conditions, please visit the following:
7.2.1 Please refer to our Privacy Policy.
7.2.2 Please refer to our Terms and Conditions